SEO is complex and involves many different techniques, tactics, practices, and strategies. In a previous article, I cover how SEO works in digital marketing and why SEO is important to the growth of businesses.
With the right tool, everything can be extremely easy, tools like SEMRUSH.
SEMrush – Digital Marketing all in one?
SEO used to be quite simple. Place a few keywords in strategic places, add links and boom – success!
Then, everyone started joining the SEO movement as the Internet continued to develop. More and more people got into search engine optimization and the easy success was no longer there.
Google began to improve its intelligence with each update of its search algorithms. Today, Google deploys algorithm updates once or twice a month.
Of course, we like the intelligence they bring to the research process. But let’s be realistic. SEO is more complicated now than ever before.
Search Engine Results Pages (SERP) are the pages that show up when a user searches for terms on sites like Google and Bing. Getting on the first results page is the what it’s about with SEO. But the difficulty of getting on the first page is continually increasing.
There are now more than 200 ranking factors or metrics Google uses to rank websites. In addition, the average content length of the first SERP is currently 1,890 words and continues to increase.
And that’s just the tip of the iceberg. The problem becomes more and more difficult as we explore its subtleties. That’s why, even with cheat sheets, it’s impossible to keep track of all these elements. To make it even more difficult, Google has not revealed its full ranking formula.
Fortunately, many AI engines on the Web have been designed to handle SEO. As you probably already know, one of the most important is SEMrush.
But what really sets SEMrush apart?
Although SEMrush is renowned for its SEO capabilities, it is expanding into other leading Internet marketing channels.
At the top after SEO is paid advertising strategies. The service provides a range of features to help site owners strategize and effectively manage their paid ad structures.
Content marketing is closely linked to SEO and part of SEMrush’s marketing stack. In addition to being the most important ranking factor for search engines, web content is also considered effective for lead generation and conversion.
Certainly, these channels would have made SEMrush a relatively strong tool for search engine marketing. But it doesn’t stop there. There’s more.
SEMrush also becomes social by integrating social media marketing.
In a nutshell, we now have SEO, content marketing and social media on a single platform.
Do you even need anything else?
Well, as it turns out, yes. Since internet promotion and marketing are not only about generating leads or sales, but it is also about beating your competition, SEMrush adds a fascinating twist to this battle of elephants. It also provides competitive intelligence on multiple marketing aspects to help users get ahead of their rivals.
So let’s find out who’s who.
Stick around and I’ll bring you the latest news on SEMrush SEO.
SEMrush: SEO Features
Search for Keywords
Analyze the positioning of your site and those of your competitors in desktop and mobile organic search. Detect the keywords that work best for your rivals.
Compare your domain with up to five of your competitors. Find your common keywords and the unique keywords of your domain. Find ways to differentiate yourself from competitors, while also finding out keywords that you can target to try and outrank them on.
This is part of the blog niche topic research you’ll want to do as well. See what the competitors are doing and how you’re going to differentiate yourself.
Discover “long tail” keywords, question keywords and create semantic groups for rich content and better positioning in SERPs. Estimate the traffic they will bring you and determine their click potential with real-time metrics: search volume, keyword difficulty, competitive density, and CPC. Identify keywords that generate SERP features (Featured Snippet, Knowledge Panel, Local Pack, Opinions, etc.) in search results.
Long tail keywords are specific keywords or key phrases that get less traffic, but offer higher conversion potential due to less competition.
Organic Traffic Insights
Get real-time, up-to-date data by connecting your Google Analytics and SEMrush accounts.
Compare the positioning difficulty for keywords (up to 100 keywords). Get data on the difficulty rate, search volume and SERP features that each keyword generates.
Follow the positioning of your site in organic searches on mobile and desktop. Create multi-target campaigns for any location in the world, for a specific location (even for zip code) and see how your local competitors rank in the Top 100 Google organic search and paid results for the same keywords you target. Detect unusual peaks and drops. Access live and in real-time on the mobile application to track your campaigns!
Analyze your current backlink profile and those of your competitors (number of backlinks, referring domains, referring IP addresses, etc.). Estimate domain authority with the Authority Score metric. Discover the domain’s follow-nofollow ratio and its best anchors.
Get an in-depth view of your domain’s backlinks to avoid Google penalties. Analyze the links that endanger your site, determine how backlinks affect your site using toxic markers and monitor new backlinks pointing to your site.
Link Building Tool
Discover backlink opportunities that you can earn through different sources: organic search, competitors, mentions or lost links. This tool also helps you manage a partnership campaign, making it easier for you to get in touch with site owners. In addition to our predefined message templates, you can create custom templates and save up to 15 different extension strategies in your campaign.
Find and evaluate websites that point to your competitors’ sites, but not to yours. Compare your backlinks profile to those of your competitors (up to 5 domains). Get a list of domains name or websites to target in your backlinks building of page search engine optimization campaign.
Make a global comparison of your existing backlinks and potential sources of new links. Enter up to 200 URLs or domains to evaluate them all at once.
On Page Audit and Optimization
Check the general health of your site and identify technical issues that may be affecting your SEO. Detect and fix problems related to loading speed, crawlability, broken links, internal mesh failure, HTTPS, hreflangs, AMP issues.
On-Page SEO Checker
By studying the SEO tactics of your competitors and using SEMrush analytical data, On-Page SEO Checker automatically generates practical tips for you. Thanks to this tool, you will get recommendations to optimize your strategy, improve your content and user experience on your site.
SEO Content Template
Get tracks to create SEO-friendly content step by step. You just have to enter your targeted keyword and the SEMrush will tell you what to do.
Optimize your local SEO.
Annual SEMrush – Save 16% with the annual billed option
Monthly SEMrush – You can also pay every month, it all depends on your budget.
Tips and tricks to Increase Your Traffic, Revenue, and Profits
SEMRush is undoubtedly an indispensable tool for the serious blogger, even for those who blog with a limited budget. Investing in this tool allows you to maximize the earning potential of your blog. It helps you perform a competitive analysis, determine the right keywords, identify high-quality backlinking opportunities and much more. It’s a great way to increase your site’s online presence and attract organic traffic.
SEMRush offers a range of features that you can use to optimize your website and make it easy to reference. Here are some ways to boost your organic traffic and improve conversion rates.
Use the Comprehensive SEO Audit
SEMRush now offers a full SEO audit in its complete plan, including the starter pack. This will allow you to correctly identify problems on your blog. Any problems you can solve can make your site more attractive to crawlers and increase your SERP. This means that the visibility and authority of your website will improve after this. When performing a full SEO audit, make sure you change the setting in campaign mode. The system will then be prompted to analyze your website for any problems within a specified time frame. If your website is very active, be sure to set the campaign mode to weekly
In case you are using this feature for the first time, you can choose from a different set of crawlers. the desktop is set by default, but you can change it to a mobile bot or Google Desktop. I recommend Google mode because it is important to see the report from the perspective of the search engine site.
Use the Competitive Analysis
Probably one of the most important features of SEMRush is that it allows you to collect information from your competitors. Understanding the activity and behavior of your competitors is essential for formulating a marketing and branding strategy that will not only stand out from the rest, but will also be effective when targeting similar keywords. You can conduct competitive analysis on their site and on their social media platforms.
The keyword plays a crucial role in search engine optimization. For bloggers who deeply understand the importance of the keyword, they will certainly love SEMRush’s “Keyword Idea” feature. This feature streamlines the laborious process of searching for competitive and well-remunerated keywords. By analyzing your home page that appears primarily on the search engine’s site and comparing its keyword to that of your competitors, it will be able to recommend the right keyword that will improve your ranking on the search engine’s site.
In addition, you can also track the position of your keyword, which can have a significant impact on your SERP. You can also receive a weekly update of your ranking, whether it has improved or decreased. These are just some of the most popular ways to increase your blog’s traffic and revenue with SEMRush.
SEMRUSH Compared to other popular SEO TOOLS
After Looking at the metrics of all these three SEO tools, it’s clear and obvious that they all have their pros and cons.
Personally, if I had to pick one, I’d go with SEMrush. I spend most of my time doing keyword research, paid advertisement research and competitor audits. SEMrush is tops on those areas. Those are the areas that I concentrate on to increase profits.