Find Your Blog Niche

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What blog niche topic do I write about?

That always seems like the first question that all bloggers ask themselves. I know that’s the first question I ask myself. It’s a valid question and you need to sit down and think about it.

Second question is then – How do I come up with ideas for blog topics?

Maybe you have lots of ideas running around in your head OR maybe you have no ideas running around in your head. This can be the toughest one for most people.

The third and final question is inevitably – What blog topic is the most profitable?

I’m going to give you a tip – almost any blog topic will make money.

The fourth question that most people don’t ask themselves is – Can I write about this blog topic each week for a couple years?

When people get to the third question, they’ll go with the niche they think is most profitable. People forget that it takes time for blogs to get out there in the world, for Google to pick up and rank the blog high enough in search results. You need to continue making content, so you need to be sure you can see yourself writing on this topic for a couple years.

Don’t overthink it

Overthinking leads to taking no action, because you haven’t found the “perfect” blog topic yet.

Instead, pick a niche and just start. Once you start, you’ll start realizing if it’s the niche for you or not. If it turns out it’s not for you, pivot to a different blog topic. Don’t think that just because you started with one niche, you can’t change.

There are a number of popular blog topics that are traditionally the most profitable general niches:

  • Health and Fitness
  • Personal Finance
  • Travel
  • Fashion
  • Pets
  • Parenting
  • Making Money Online

Each of those are general topics can be further segmented. For example, Health and Fitness can be broken down into more specific niches.

General niche: Health and Fitness

Specific niches: Yoga, Weight Loss, Anti-aging, Bodybuilding, Vegan Diet – the specific niches here are countless.

There are a couple questions you can ask yourself to help figure out what niches might be good for you.

What do you do on a daily basis?

This should be where you start when coming up with your niche. You might think your daily life is boring, but your daily tasks aren’t always boring for others.

The goal of blogging and affiliate marketing is to share your knowledge and recommend products or services that have helped you.

What you do daily is what you know well and can write fluently about. What did you do today? What did you do yesterday?

Come up with a list of 10 things you did. Examples of daily activities and things you could write about:

  • Went to the gym
    • A review of your gym. Your workout routine and why that specific routine that day.
  • Cooked dinner
    • The dishes you made and how you made them. Where you bought the ingredients – supermarket, online, elsewhere? How did you determine “freshness” of fruits and vegetables?
  • Read a bedtime story to the kids
    • What book you read and why. How you get the kids to sleep at night.

See how much there is to talk about around your mundane daily activities?

What are some of the problems that you have in life?

Now think about the problems that you have in your life. What are you struggling with daily?

I’m assuming you’re having trouble with picking a blog niche topic, so you’re reading this article right now! But that’s ok, because we all started somewhere.

The reason I know that this article will be useful and these tips will be useful is that I’ve been through this already. I’ve asked myself the same questions and been through this process of brainstorming and deciding on a niche.

Remember that there’s always an audience for what you write about. Let’s take a look at the mundane daily activities above. If you put yourself in a reader’s shoes, those are problems that they’re having:

  • I don’t go to the gym enough
    • What gym do I go to? What do I do when I’m at the gym to maximize a workout?
  • I want to cook more
    • What dishes are good? Where do I get ingredients? How do I know if ingredients are fresh?
  • I can’t get my kids to sleep
    • Will a bedtime story help? What do I read them? Are there other things I can do to get them to sleep?

You see how there’s an audience for almost any blog topic you could write about?

Once you start finding an audience, you’ll want to continue iterating and fine tuning what you write about to sync with what your audience wants to learn about. You’ll be building a more engaged audience.

Just niche already

Nike says it best – Just do it!

Go through your lists and ideas. Think about what you could see yourself writing about for a couple years and just start.

If you think that there’s not enough to write about for a certain blog topic, go through the exercise of putting yourself in someone else’s shoes. You are probably solving a problem for someone else.

Don’t be afraid to pivot your niche either. If you find that you can’t write about a topic for another couple years, then pivot. That’s not failing. That’s actually success, because you’ve just eliminated a blog topic to write about. You’re narrowing your focus.

The key is to just keep going.

If you haven’t yet, check out the other parts of this series on being an Entrepreneur and starting an online business:

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